Not just for boys

"As they are vehicles, they are primarily the favorites of men and boys, but now we begin to have female fans who collect them because of their cute appearances." Photo courtesy: Sin Chew Daily

KUALA LUMPUR (Sin Chew Daily) -- Hasbro Toy (Malaysia) Sdn Bhd brand manager Kelly Yip said the attractiveness of Transformers lie with their ability to change their forms, allowing the players to turn robots into vehicles with their hands and logic.

"As they are vehicles, they are primarily the favorites of men and boys, but now we begin to have female fans who collect them because of their cute appearances."

Yip said many people like to collect Transformer toys which have since filled up their entire homes.

Creativity

With the introduction of a new Transformer movie, new toys based on the roles in the movie will also be launched.

"Even if the roles could be repetitive, their forms will change following the changes in the movie.."

Transformer toys for children are generally easier to manipulate than those designed for adults, and could be completely transformed in under ten steps.

Such toys have been designed to be less complicated so as not to discourage the kids.

"Transformers are not just toys. Parents can use them to train their kids' creativity and dexterity."


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